My Concept Journey: From Brainstorm to Chosen Product
After exploring the digital product marketplace, I began the ideation process for my own digital product. My goal was to create something that merges functionality with creativity while serving an audience that I understand and care about.
At first, my ideas remained strong and solid. Then, a random thought led to a topic change—I redefined my target audiences and created new concepts. After research and reflection, three ideas stood out: Music Branding & Social Media Templates, a Creative Journal-Planner, and a Spanish Content Creator Toolkit.
Market: Audience & Validation
The target markets for these ideas naturally broke into two main groups:
Students & Creative Journalers: They need tools that balance productivity with creative expression rather than plain digital planners. Many want planners that feel less stiff than standard options but more inspiring than plain digital journals.
Independent Creators (Musicians + Influencers): They need accessible, professional resources to produce engaging, high-quality content. Many are managing their own brands and want to grow visibility without the high cost of hiring designers or strategists.
In researching, I found validation that both markets are growing. For example, digital planners and Notion templates are highly popular on Etsy and social media. On the other hand, templates are on the rise for small musicians and influencers, especially as creators aim to build cohesive brands across multiple platforms.
The Three Products
1. Music Branding & Social Media Templates
What: A collection of album cover designs, social post templates, and branding systems tailored to emerging musicians.
Why: Many small artists lack consistent branding across their digital platforms. This template pack would provide them with affordable, genre-specific designs to elevate their image.
2. Creative Journal-Planner Templates
What: Printable and digital templates designed for creatives balancing projects, goals, and self-reflection.
Why: Traditional planners are too rigid for many creatives, while journals often lack design-inspired prompts. This product offers aesthetic and flexible templates that encourage both structure and self-expression.
3. Spanish Content Creator Toolkit
What: Bilingual social media templates, captions, and content strategies designed with cultural elements for Hispanic creators.
Why: The digital creator economy is dominated by English-language tools. Many bilingual influencers and Hispanic creators struggle to find resources that feel culturally authentic—the toolkit fills that gap.
Feedback So Far
Peers responded well to the idea of templates that are both practical and visually appealing. One classmate noted that the social media template ideas allow for further exploration and interesting design work. The product recommended to develop, however, is the Spanish Content Creator Toolkit. The concept is unique, targeting a niche problem for a small audience.
Final Direction and Thoughts
After considering each idea, I’m leaning most strongly toward the Spanish Content Creator Toolkit. While the journal/planner felt flexible and the musician templates were practical, the toolkit feels the most unique. It responds to a specific niche in the market: tools that authentically serve bilingual creators.
I also feel a personal connection to this product as a Guatemalan-American, which motivates me to refine and expand this idea. The toolkit could begin as editable templates and caption prompts, and later grow into a subscription model with ongoing design packs and strategies.
In short, my product journey has moved from broad research to focusing on a niche with both creative and cultural impact. I’m excited to work on this product and explore how it can help Hispanic creators grow their brand online.
Hi, I’m Allison!
I am a graphic and interactive designer, ready to craft strategy-driven and engaging designs for you now!