From a Zulu warrior dance to the quiet of Antarctic penguins, the language of visual storytelling surpasses words. Across continents, images convey emotion and meaning that connect us all.

Journey mapping is a visual method that helps designers understand the experiences people have as they interact with a product or service. It’s more than a chart—it captures emotions, pain points, and opportunities along the way. I created a journey map around Jonathan Lee, a 27-year-old software developer from Brooklyn, who commutes daily to Manhattan. His morning routine blends two constants in city life: public transit and music.

Developing the sales strategy for my digital product, the Bilingual Creator Toolkit, was a process that pushed me to think beyond design and into the world of selling. My goal was simple: create an accessible, culturally aware, and visually organized toolkit for Hispanic and bilingual creators who want to streamline their content creation in both English and Spanish. Said easier than done, turning that idea into an effective sales experience meant understanding who I was designing for, how they purchase, and what would motivate them to buy.

Using the six Points of View (POVs) from TikTok, Canvas, and Netflix, I explored different ideation techniques to analyze user feedback and identify how each platform could enhance the user experience. Drawing on the readings "Introduction to the Essential Ideation Techniques,” "Ideation for Everyday Design Challenges," and more, I combined analytical and visual methods to generate structured yet creative solutions. The readings emphasized quantity over quality, and curiosity over non-judgment, reminding me that the best ideas often emerge from iteration and exploration rather than a single “right” answer.

After weeks of brainstorming, designing, and iterations, I’m proud to say the Spanish Content Creator Toolkit is now complete and on its way to launch. This final stage of the project not only wrapped up the deliverables but also provided me with a moment of realization and reflection on the entire creation process, recognizing how much I’ve grown as both a designer and product developer.

In user experience design, defining the problems is one of the most critical steps in the design thinking process. As Aaron Benjamin explains, “It’s important to define a problem statement to measure how well your solution solves it.”

This week of creating a digital product has been challenging, steady, and full of choices that will define how smoothly the final stretch goes. While the initial excitement of starting fresh has passed, I’ve started to see real pieces of my digital product take shape and come together. This week was about drafting, refining, and ensuring that my work strikes a balance between speed and high quality.

User personas are a core aspect of user experience (UX) design because they bring real, human-centered ideas into the design process. Personas are more than simple “profiles”—they are empathy tools that remind designers who they are creating for. There is no official method for creating personas, but there are standards that one should meet.

The first week of building my Spanish Content Creator Toolkit taught me a lot about translating ideas into real structures. Although I had strong initial ideas and sketches, I soon realized that digital execution presents new challenges. Between experimenting in Google Sheets, exploring Canva layouts, and trying out organizational systems, I had to balance creativity with functionality. This post reflects on the tools, challenges, and proud moments from this first development stage.