For the final animation project, the goal was to create a short animated sequence that applies the motion design techniques learned throughout the course. By researching animation examples and applying ideas from the reading, I developed a short logo sting that focuses on simple storytelling through motion, sound, and timing.

TikTok is one of the most popular social media platforms in the world, with more than a billion users who watch and create short-form videos. Like most social platforms, TikTok collects lots of user data to personalize content and target advertisements. This data helps businesses reach specific audiences and improve the overall user experience, but it also raises concerns about privacy, transparency, and the ethics of personal information.

Animation can enhance user interface design by making digital interactions feel more responsive and engaging. UI animation is often subtle, but it plays an important role in helping users understand what is happening on screen. Through this week’s reading and research, I learned how motion can guide attention, clarify steps, and improve the overall user experience.

Influencer marketing has become one of the most effective strategies for beauty and hair care brands. Because hair results are highly visual, consumers often rely on trusted creators to demonstrate products and share authentic experiences. One brand that can benefit from influencer partnerships is Rizos Curls, a hair product company centered on celebrating natural curls and textured hair.

In this module, I learned about and animated a logo stinger, focusing on how motion, timing, and sound can reinforce a brand’s identity. A logo animation is often short, but every movement must feel intentional and visually clear. Through this week’s reading, I also explored how animation principles can add personality and energy to simple graphic elements. It pushed me to think about how motion design can communicate style and mood in just a few seconds.

In the competitive world of fashion retail, paid social media success depends on delivering the right message to the right audience at the right time. Broad targeting can waste ad budget, while strategic audience segmentation focuses on improving relevance, engagement, and conversions. One brand that effectively uses segmentation in its digital strategy is Hollister Co., a youth-focused clothing store known for its laid-back, Southern California-inspired aesthetic.

This module pushed me to think more intentionally about how sound, timing, and world-building work together in stop motion. My project explored the idea of creative “spills” — the concept that breakthroughs can arrive in unexpected moments. Through post-production, I also became more aware of how sound design can guide emotion, grounding the viewer in reality before signaling that something inventive is unfolding.

For this audit, I analyzed a paid social media advertisement from Glossier promoting its Black Cherry lip collection. The ad appears across Instagram, Facebook, Threads, and format placements such as Reels, making it a multi-platform conversion-focused campaign. By evaluating the objective, creative execution, targeting assumptions, and industry benchmarks, this blog identifies the ad’s strengths and areas for optimization.

For this module, we shift from digital motion graphics to physical stop motion animation. This project focuses on storytelling through different materials, frame-by-frame movement, and intentional choices. Unlike working in After Effects, stop motion requires careful planning of objects, lighting, color, and pacing before capturing a single frame.