A logo is often the first thing people notice about a brand, and it plays a big role in how that brand is remembered. It’s more than just a visual mark—a strong logo doesn’t just look good. It communicates clearly, works across different media, and stays recognizable over time, making it a key part of branding.

This project explores how motion graphics, typography, and imagery can work together to create a personal animated introduction. Using After Effects, I designed a 40-second intro video that communicates who I am, my background, and my interests. My goal was to create something simple, engaging, and reflective of my personality while improving my technical skills with motion tools and timing.

Glossier’s social media presence feels less like advertising and more like a conversation. Across Instagram, TikTok, and Facebook, the brand emphasizes real people, minimal production, and everyday beauty routines. This approach reflects the shift in how brands use social media—not as a broadcast tool, but as a space for connection and trust. 

The first thing you notice when you open Nike’s website isn’t the shoes — but the feeling. The screen is filled with strong images of individuals posing and in motion: faces focused, bodies stretched, athletes celebrating. The background is mostly black and white, which makes the photos’ energy stand out. You can almost hear the sound of sneakers hitting the pavement. That is designing with emotion.