Influencer marketing has become one of the most effective strategies for beauty and hair care brands. Because hair results are highly visual, consumers often rely on trusted creators to demonstrate products and share authentic experiences. One brand that can benefit from influencer partnerships is Rizos Curls, a hair product company centered on celebrating natural curls and textured hair.

In this module, I learned about and animated a logo stinger, focusing on how motion, timing, and sound can reinforce a brand’s identity. A logo animation is often short, but every movement must feel intentional and visually clear. Through this week’s reading, I also explored how animation principles can add personality and energy to simple graphic elements. It pushed me to think about how motion design can communicate style and mood in just a few seconds.

In the competitive world of fashion retail, paid social media success depends on delivering the right message to the right audience at the right time. Broad targeting can waste ad budget, while strategic audience segmentation focuses on improving relevance, engagement, and conversions. One brand that effectively uses segmentation in its digital strategy is Hollister Co., a youth-focused clothing store known for its laid-back, Southern California-inspired aesthetic.

This module pushed me to think more intentionally about how sound, timing, and world-building work together in stop motion. My project explored the idea of creative “spills” — the concept that breakthroughs can arrive in unexpected moments. Through post-production, I also became more aware of how sound design can guide emotion, grounding the viewer in reality before signaling that something inventive is unfolding.

For this audit, I analyzed a paid social media advertisement from Glossier promoting its Black Cherry lip collection. The ad appears across Instagram, Facebook, Threads, and format placements such as Reels, making it a multi-platform conversion-focused campaign. By evaluating the objective, creative execution, targeting assumptions, and industry benchmarks, this blog identifies the ad’s strengths and areas for optimization.

For this module, we shift from digital motion graphics to physical stop motion animation. This project focuses on storytelling through different materials, frame-by-frame movement, and intentional choices. Unlike working in After Effects, stop motion requires careful planning of objects, lighting, color, and pacing before capturing a single frame.

I developed a mock paid social media campaign using Facebook Ads Manager for Glossier, focusing on the product Futuredew. The goal was to align paid strategy with the brand’s established presence while meeting the required campaign setup components: objective selection, audience targeting, placements, budget, and performance metrics.

This project explores how motion graphics, typography, and imagery can work together to create a personal animated introduction. Using After Effects, I designed a 40-second intro video that communicates who I am, my background, and my interests. My goal was to create something simple, engaging, and reflective of my personality while improving my technical skills with motion tools and timing.

Netflix’s social media presence functions less like traditional advertising and more like a space for fan interaction. Across Instagram, X, TikTok, and Facebook, the brand posts timely, relevant content that resonates with fans and reflects platform norms. This approach aligns with Sprout Social’s guidance: algorithms favor content that receives engagement, is consistent, and is relevant to audience preferences. Netflix’s use of humor, behind-the-scenes moments, and fan content shows that it focuses on connecting with its audience rather than just promoting products.